I'M
Lauren
moca
holloway.
UX/UI + GRAPHIC DESIGNER
01 PROFESSIONAL
MY KNOWLEDGE LEVEL IN SOFTWARE
PHOTOSHOP
90%
ILLUSTRATOR
80%
INDESIGN
90%
ADOBE ACROBAT
70%
FIGMA
80%
SKETCH
70%
MIRO
70%
02 PORTFOLIO
PLEASE REFER TO THE NAV BAR FOR MORE EXAMPLES OF MY WORK
03 Experience
JULY-AUGUST 2021
UX / UI
AcademyXi / Powershop
Powershop wanted to update their sign-up form.
We planned and conducted user research with potential and current clients. Use all the data to
create Persona's, User Journey maps, wireframes
and working prototypes as well as user testing.
March 2022 – Current
UI DESIGNER
Zwift
As a UX/UI Designer, I create user-centered designs for online ordering systems, Point of Sale, and Kitchen Display systems. I use UX research to shape intuitive interfaces and work with developers to ensure smooth implementation. I also assist with visual design projects such as EDMs, social media content, pamphlets, QR code cards, and menus. I’m skilled in Figma, Adobe Creative Suite, and AI design tools like Midjourney, Meta AI, and ChatGPT to enhance and deliver effective design solutions.
2017-CURRENT
DIGITAL GRAPHIC DESIGNER
Sole Motive
Sole Motive, it is a sporting events and retail
company and they publish Runners World Magazine.
I worked on about 9 different events, coming up
with concepts, updating their website, social, advertising, event collateral, edm's, race bibs, medal design, merchandise designs and any other design requirements. Sole Motive has a retail store in the city as well as an e-commerce site, I did the site re-design web updates, all the social, edm's and Runners World Magazine advertising. I did the Runners World Magazine monthly edm's and on occasionally I would work on the magazine and ipad editions.
AUGUST-OCTOBER 2021
UX / UI
AcademyXi / Million Dollar Biller
This was for an online mentoring platform directed at sales. We planned and conducted user research with potential mentors and mentees. We accumulated all the info into Affinity & empathy map, created persona's, developed wireframes and high fidelity prototypes.
MAY-JULY 2021
UX / UI
AcademyXi / BOOKD Audiobook App
A concept for an audiobook app which would create a more personal experience and rival that of reading a real book. I created this product alone by going through all the UX processes of research, mapping, persona's, journey maps, storyboards, crazy 8's, Brain writing,
lo & hi fidelity wireframes and well as conducting
user testing.
2016-2017
FREELANCE DESIGN
Luxury Retail Group
This was a long term freelance role
where I worked practically full time from home designing edm's, store decals, affiliate banners, web content, store hoardings and any general requirements for a few of their the brands.
2007-2010
GRAPHIC DESIGNER
French Connection UK
Here I designed catalogues, static and animated banners for web, back pages,
online magazines, look books and constant web updates. I also helped on photo shoots, styling the still life’s as well as assisting in the studio styling for the website and catalogues.
2011-2015
DIGITAL GRAPHIC DESIGNER
NOW Solutions
Here I designed desktop, mobile and
responsive sites. I designed edm's, affiliate banners landing pages, back pages, look books and other digital & print requirements for the various fashion brands.
2005-2007
CREATIVE ARTWORKER
Engage Group
Art working a number of magazine titles, annual reports, brochures, company stationary, posters, adverts, banners, taxi sides, phone booth branding etc. Doing the recommended artwork checks, photoshop retouching, pre-press and more.
2004-2005
MAGAZINE DESIGNER
Publicis Blueprint
Here I worked designing for the Asda Magazine and George Mini-Magazine.
