THE BRIEF
Improving Powershop's sign up conversion rate by providing transparency,
ease of use and overall reassurance for the user.
PROBLEM STATEMENT
Energy consumers looking for clean electricity providers feel overwhelmed in
understanding products, services and inclusions when purchasing
(signing up) online.​
RESEARCH
Our research plan went as follows:
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MAIN FINDINGS
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Interviewees wanted 
verification and clarity on Green energy claims and carbon offsetting in the form,
so they knew how the provider was achieving a 100% carbon neutral status. 
By providing this transparency interviewees felt this would show the provider was genuine and right for them. -
Interviewees thought 
cost estimates were vague, 
and felt unsure if they would 
end up paying more or less 
then what they normally would.
-
Interviewees became confused about paying up front and supplying their payment details as they have always been able to ‘pay as they use’. The language was wrong and came off as aggressive.
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The forms functionality and design felt outdated, and some interviewees lost confidence.
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Interviewees felt there wasn’t enough information supplied that would remind them why they are committing.
SYNTHESIS
As a group, we synthesised our findings into themes and insights to generate insights that will help us to define the problem space. These findings then helped us define our personas whom we were able to empathise with and allowed us to humanise our research.
PERSONAS
Meet our Personas Matt Power & Sara Newbie. Matt is tech-savvy and is constantly researching new energy suppliers online in order to get the best deal. Sarah Newbie is jumping into the market for the first time and she would like to understand more about being green as well as saving money.
HOW MIGHT WE
How might we provide energy conscious consumers a balance of
convenience, product knowledge and a seamless sign up process
to give them the confidence to engage and commit
to a new energy provider.
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IDEATION
Once we had our HMW statement, we moved onto ideation in the form of brain-writing, crazy 8's and an MVP.
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USER FLOW
We kept the User flow similar to what it was as that wasn't the issue - but we simplified the number of steps and the language and made sure to have a far more happy journey on our happy path.
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MVP
Here we determined our high value and quick wins which we would then decide the most important and begin iterating and testing.​
Some of the most important elements which we will take through to testing and iteration are:
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A more streamlined payments section, with more adequate information to create a feeling of
security when joining. -
Reinforce the benefits of carbon offset and green energy.
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Tool tips to help with the more difficult jargon and statements.
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Better branding and a more prominent progress bar.
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Low-Fi Wireframes
Our Low Fi wireframes really helped us to bring our hard work to life and helped us streamline our process.​
DELIVER
We are finally at the delivery phase of the project. I created my prototype in Figma which I found
to be such a powerful tool, I am looking forward to using it more in the future.
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