PROJECT 
OBJECTIVES
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Design a PoC landing page for MDB.io, an EdTech platform that will focus on providing online mentorship in the recruitment market.
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Create a user experience that gives Million Dollar Billers and sales people looking for mentorship the confidence to engage in the platform.
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Ensure there is scope to grow and cover other industry sectors such - Tech, Medical, Real Estate, Insurance, SaaS.
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PROBLEM STATEMENT
Mentees, who are looking to 
upskill and grow in their career, 

feel overwhelmed about finding 
the right mentors who are willing

to connect one-on-one.​
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VS
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Mentors, who are looking to 
share their knowledge and skills, need a way
to stand out from other mentors and match with genuine mentees.
RESEARCH
The research phase was really successful.
We gathered information through qualitative
and quantitive methods.
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MAIN FINDINGS
What They look 
for in a mentor
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Trust
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Approachability
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Connection
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How they would find a mentor
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Through work
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Recommendations
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Reviews & star ratings
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Credentials
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Peer feedback
Expectations of mentor site
Information
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Short summaries & bio of mentors
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Take away notes from mentor
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Overview of session
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Short intro video

Mentor experience
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Senior management level
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Industry experience
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Proven track record of success
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Tiers
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Most people would like an experience/price tier system
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Some may not look at lower tiers
One on One vs Pre-recorded
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Majority preferred one on one
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People liked the flexibility 
of
pre-recorded content
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Pre-recorded would work for juniors
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Positive mentor outcomes
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Raising personal brand
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Passing on knowledge
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Thought leadership
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Financial gains
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Employer opportunities
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Educational
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Less downtime
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Cheaper than training
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Huge value to have 
one on one
Million dollar biller concept
Name
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Intriguing
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Does what it says on the tin
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Recruitment agency term

Word Association
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Expensive
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Expert, growth, accessible
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Aspirational, tool, curiosity
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Industry, opportunities.
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Concept
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Innovative
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Good time to get on the market
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People need guidance
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Accessible all over the world
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Good branding could make it great
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Would love to access for my staff
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Great to make extra income
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Good for networking
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BRAND POSITIONING
We mapped out the position of the competitors to:
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Gain a quick view of the market
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Understand how Million Dollar Biller could differentiate itself from every other online learning platform
SURVEY FINDINGS
58% would pay for mentoring sessions with experts
89% would pay $100 - $249 for an hour session
68% would prefer their mentor to be from 
their industry
44% expect my mentor 
to have 10 - 15 years experience
MENTEE 
PERSONA MATRIX
We mapped out the position of the mentees to:
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Gain a quick view of who was willing to pay for the mentor experience.
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To understand which mentees were looking to further their careers or just develop their skills.
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Our findings show that Jessisca is wanting to futher her career and is more than happy to pay.
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Blake is happy to pay to develop her skills as she is just starting out.
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Daniel wants to further his career but doesn’t see the value in paying for a mentor.
PERFECT MATCH
Based on our 3 mentee persona’s, 
we identified Blake Young
as our target user for phase one of the 
MDB platform.
Arun Guru is our mentor, we think 
he is great!
HOW MIGHT WE
How might we provide energy conscious consumers
a balance of convenience, product knowledge and a seamless sign up process to give them the confidence
to engage and commit to a new energy provider.
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IDEATION
After the research phase we jumped into ideation
- Brainwriting to come up with ideas based on the insights
- Crazy 8’s to give those ideas visual form and test out
our thoughts.
USER FLOW
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LO-FI WIREFRAMES​
USABILITY TESTING
5 Tests done
What they liked:
What they would like changed:
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They would prefer pricing removed from the All mentors page and only show it on their bio, where it can be justified.
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The ‘book now’ button was confusing - our tester said they would prefer to call it a ‘Request’.
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Would like to see the mentor, price and booking date on the request confirmation screen as a reminder
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Payment Details should be collected if the user requests a session.
